Here at Yoko Co, making our customers feel great is always one of our top priorities. “Customer experience” can mean a lot of different things, but we think we have…
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Growing Business Through Passion and Positive Impact Recently, Yoko Co CEO and founder Chris Yoko spoke with Ian Altman about how changing a few key strategies led to a 40%…
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Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have! (Cue the daydream…) Just the thought of cobblestone streets and the glimmering…
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To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…
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Websites are used as a platform to showcase the features and benefits your products and/or services offer to consumers. We live in a time of instant gratification and short attention…
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Ghost stories are often told around a fire, with the storyteller holding a flashlight to his or her face. We invite you to pull up a chair and sit around…
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You’ve joined the gym. You’ve decided to eat better. You’ve maybe even given up beer (if not, we certainly don’t blame you). But what about for your web marketing and…
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At Yoko Co, we often say, “you are your web presence.” That is simply because your website is almost always going to be either the first or second impression someone…
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Your association’s website is expected to do a lot: promote programs, membership, volunteers, education and more. But one of the biggest events of the year (and biggest revenue drivers) is…
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Spring is here, and while you’ve probably been cleaning up your house, it’s also a great time to do a little website spring cleaning as well. So to get you…
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5 SEO Fixes You Can Make Today (No Tech Expertise Required)
You know your organization does important work. We know your organization does important work.…
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WordPress Security: Separating Fact from Fiction in 2025
WordPress powers 43% of all websites globally in 2025. In fact, you’ll find WordPress…
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5 Ways to Boost Website Performance Without a Redesign
The world is chaotic and uncertain right now, and this makes committing to large-scale…
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