How to Determine Digital Marketing ROI

3 simple letters: ROI. Return On Investment. They are used often and engrained into the minds of many. The infamous question: “What’s the ROI?” That’s the data that’s used to…

An Open Letter to Mignon Clyburn Regarding Net Neutrality

I figured since Digital Marketing News is off this week for Thanksgiving, I’d share a little about something for which I am profoundly thankful – a free and open internet.…

How Much Does a Government Contractor Website Cost?

Anyone working in marketing or sales in the gov con space has, at some time, either asked or been asked how much a government contractor website costs. It is, as…

How Much Does a Hospital Website Cost?

It is a common question in any hospital or health system marketing meeting: How much does a hospital website cost?  It is a difficult question to answer, and a lot of…

How To Use Content Marketing To Increase Leads

I hear it all the time. Another day, another client describing their wants in their company. It’s my intent, along with our team, to help turn someone’s wants into actual results. It…

Digital Marketing News #25 – AWS Directory Service, HTML5 Hybrid Apps, Google Inbox & More

This week, we discuss Facebook’s #2 position as a source for political news, Amazon new AWS Directory Service, how HTML5 is rocking mobile app development and Google Inbox – a…

How Long Does it Take for a Website to Show Up in Google or Bing Search Results

When you launch a website, you want everyone to see it—and not just your family members, best friends, and significant other. You could be showcasing your writing talents, selling the…

(SEO vs PPC) Search Engine Optimization vs Pay Per Click

Every business wants to generate more traffic to their website. The question is whether they should go with SEO or PPC? This is a good question so let’s compare two…

DAN2K, the Yoko Co Podcast – Episode 22

On this episode of DAN2K, we discuss Facebook’s deployment of their ad network acquisition, Atlas, how the iPhone 6’s larger screen size affects native apps, Mozilla’s open source Matchstick, and CloudFlare’s free SSL…

DAN2K, the Yoko Co Podcast – Episode 21

On this episode of DAN2K, we chat about the super-fast adoption rate of iOS8, Adobe’s acquisition of aviary and HootSuite’s acquisitions of BrightKit and Zeetl, and we discuss a severe…

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15 Minutes to Spare You a REALLY Bad Afternoon

Three things you can do in under five minutes each to protect your site,…

The Conversation Spectrum

It’s Not a Funnel. It’s a Conversation. Most content, marketing, and sales models treat…

Google’s Commitment to AI Search is Good, for Do Gooders

Google’s Getting More Conversational. What’s That Mean For You? Google’s recent announcement at their…