I figured since Digital Marketing News is off this week for Thanksgiving, I’d share a little about something for which I am profoundly thankful – a free and open internet.…
Keep ReadingAnyone working in marketing or sales in the gov con space has, at some time, either asked or been asked how much a government contractor website costs. It is, as…
Keep ReadingIt is a common question in any hospital or health system marketing meeting: How much does a hospital website cost? It is a difficult question to answer, and a lot of…
Keep ReadingWhen you launch a website, you want everyone to see it—and not just your family members, best friends, and significant other. You could be showcasing your writing talents, selling the…
Keep ReadingEvery business wants to generate more traffic to their website. The question is whether they should go with SEO or PPC? This is a good question so let’s compare two…
Keep ReadingOn this episode of DAN2K, we discuss Facebook’s deployment of their ad network acquisition, Atlas, how the iPhone 6’s larger screen size affects native apps, Mozilla’s open source Matchstick, and CloudFlare’s free SSL…
Keep ReadingOn this episode of DAN2K, we chat about the super-fast adoption rate of iOS8, Adobe’s acquisition of aviary and HootSuite’s acquisitions of BrightKit and Zeetl, and we discuss a severe…
Keep Reading
How to Determine Digital Marketing ROI
3 simple letters: ROI. Return On Investment. They are used often and engrained into the minds of many. The infamous question: “What’s the ROI?” That’s the data that’s used to…
Keep Reading