The Yoko Co Blog
Digital Marketing News #30 – Google reCAPTCHA, Black Friday Mobile Shopping, App Ads & More
This week, we discuss Google’s impressive new “No CAPTCHA reCAPTCHA,” Holiday shopping trends for mobile users, how Twitter…
What Is Content Marketing?
Suppose you’re in the market for a new gadget—a digital camera, perhaps, or a new tablet. You’ve narrowed…
An Open Letter to Mignon Clyburn Regarding Net Neutrality
I figured since Digital Marketing News is off this week for Thanksgiving, I’d share a little about something…
Digital Marketing News #29 – Free SSL, Facebook at Work, Mozilla Yahoo Search & More
This week, we discuss the EFF’s plan to give everyone free SSL certificates by next summer, Facebook at…
How Much Does a Government Contractor Website Cost?
Anyone working in marketing or sales in the gov con space has, at some time, either asked or…
Digital Marketing News #28 – Open Source Dot NET, Free Microsoft Office Apps & More
This week, we discuss some more surprising moves by Microsoft: Making Office mobile apps free on all platforms…
How Much Does a Hospital Website Cost?
It is a common question in any hospital or health system marketing meeting: How much does a hospital website…
How To Optimize Your Website for the iMac 5K Retina Display
On a recent trip to Best Buy, I found myself standing in front of Apple’s newest iMac, basking…
Digital Marketing News #27 – Microsoft Partners with Dropbox, Mozilla Browser for Developers & More
This week, we chat about Microsoft’s surprising partnership with Dropbox, the new web browser Mozilla is building specifically…
How to Determine Digital Marketing ROI
3 simple letters: ROI. Return On Investment. They are used often and engrained into the minds of many….