The Yoko Co Blog
Digital Marketing News #51 – Facebook Instant Articles, LinkedIn Publisher Analytics & More
This week, we discuss Facebook’s new Instant Articles, LinkedIn’s publisher analytics, and a Google study that reveals some…
4 Good User Experience Resources
A good user experience can make the difference between a strong, profitable website and a piece of brochure-ware…
Digital Marketing News #50 – Pinterest Development Platform, Yahoo Autoplay Ads & More
This week, Pinterest launches its development platform, Google shutsdown its PageSpeed CDN service, Facebook migrates its app install…
Does Your Website Make the Sale?
I liken the internet to the “Wild Wild West” (is that what the www stands for?). It’s a…
What’s the ROI of Good UX?
When organizations launch a website, they often skip user testing. User testing is an important part of the…
Why Did My Mobile Site Fail Google's Mobile-Friendly Test?
Recently, Google updated their search algorithm to favor mobile-friendly websites in mobile search and penalize those sites that…
Digital Marketing News #49 – Google App Index, Project Fi, WordPress XSS Vulnerability & More
This week, we cover a bunch of Google announcements, including their new App Index, YouTube’s Support Discontinuation, Google…
Is Having a Mobile-Friendly Site Good for Business?
Earlier this week on Tuesday, Google expanded their use of mobile-friendliness as a ranking signal. This affects mobile…
What Is the Best Content Type for Engagement?
Video vs. images vs. text—do they compete for attention in your content marketing? What is the best content…
Digital Marketing News #48 – Messenger Web App, Skype for Business, Restaurant Mobile Sites & More
This week, we chat about Facebook’s new standalone Messenger web app, Skype for Business and the discontinuation of…
Why doesn't my restaurant site show up in mobile search?
Have you recently noticed that your restaurant’s website doesn’t show up in mobile search results, but does show…