Does Your Website Make the Sale?
I liken the internet to the “Wild Wild West” (is that what the www stands for?). It’s a…
What’s the ROI of Good UX?
When organizations launch a website, they often skip user testing. User testing is an important part of the…
Why Did My Mobile Site Fail Google's Mobile-Friendly Test?
Recently, Google updated their search algorithm to favor mobile-friendly websites in mobile search and penalize those sites that…
Digital Marketing News #49 – Google App Index, Project Fi, WordPress XSS Vulnerability & More
This week, we cover a bunch of Google announcements, including their new App Index, YouTube’s Support Discontinuation, Google…
Is Having a Mobile-Friendly Site Good for Business?
Earlier this week on Tuesday, Google expanded their use of mobile-friendliness as a ranking signal. This affects mobile…
What Is the Best Content Type for Engagement?
Video vs. images vs. text—do they compete for attention in your content marketing? What is the best content…
Digital Marketing News #48 – Messenger Web App, Skype for Business, Restaurant Mobile Sites & More
This week, we chat about Facebook’s new standalone Messenger web app, Skype for Business and the discontinuation of…
Why doesn't my restaurant site show up in mobile search?
Have you recently noticed that your restaurant’s website doesn’t show up in mobile search results, but does show…
Is my restaurant website ready for mobile search?
Restaurant owners, take note. Soon, it will be even easier for hungry people to find your website—if your…
Digital Marketing News #47 – Google Mobile Search, Retweet Comments, Project Spartan & More
This week, Twitter adds commenting to retweets, Microsoft gives us a look at Spartan, and a vulnerability is…
What drives your marketing?
If we were to ask you, “What Drives Your Marketing?” How would you answer? Is it the product…
The Conversation Spectrum